Here is Nelly’s new Sean John ad. Damn, that cut up abdomen is on fire. Great decision on Diddy’s part for choosing this cat as underwear model.  Enjoy ladies…

Calling all ladies (and some of you men)…Nelly just opened up a hot new sports bar in St. Louis. Unfortunately, he isn’t actually on the menu, so you will have to settle with a Mai Thai and some hot wings. This cat always seems to be stacking chips a mile high…

Two kind fellows of miniature proportions, Jermaine Dupri and Nelly hit the stage at the Samsung AT&T Summer Krush concert in ATL last night.

Proceed to view more photos including David Banner and that cutie from Baldwin Hills (more…)

Nelly has been hand picked to be the very first spokesmodel for Sean Jean Underwear:

“I have been a big fan of Diddy and the Sean John clothing line for years,” Nelly told [said]. “So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”

Sean “Diddy” Combs, founder of Sean John, hopes Nelly’s involvement will help boost Sean John’s earnings, which are pegged at about $525 million annually.

“I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man,” Combs elaborated. “He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign.”

Wow. Diddy sounds pretty enthusiastic about Nelly appearing in his undies. Sounds like the ladies aren’t the only ones who will enjoy this new campaign