Apparently, sh*t happens to all of us, even to a mogul like Diddy. All those body guards around him and no one could foresee what lay ahead? Rest assured; someone’s gonna pay for this sh*t!!!

It’s not over…check this sh*t out (more…)

Sean “Puffy Daddy, P. Diddy, Diddy” Combs is on the cover of the upcoming issue of Uptown Magazine.  This guy may be an obnoxious, arrogant asshole, but this cover is kinda dope.  And they managed to keep his mouth closed too.

Here is an ad for Sean John with Christian Combs, Diddy’s son with Kim Porter, as the model. Damn, Puff can’t ever deny that little nicca.

More House of Deredookie is in store for the future:

Beyoncé Knowles and her mother, Tina, are known for glamming it up with piles of diamond jewelry by the likes of Lorraine Schwartz, but now the duo wants to offer bling at an accessible price. Industry sources say Deréon, the junior sportswear brand founded by the Knowleses, has inked a deal with Carolee jewelry to create a fashion jewelry collection for the label. The line is expected to hit stores in spring.

Interesting..

Bugsy and Camel top Forbes list of “Hip-Hop’s Cash Kings”:

It’s been some year for Shawn “Jay-Z” Carter. In the past 12 months, the Brooklyn, N.Y.-born hip-hop demigod released a platinum album, signed a 10-year, $150 million deal with concert promoter Live Nation and tied the knot with longtime girlfriend Beyoncé Knowles. Quite a record. But only good enough for a silver medal. While Jay-Z topped Forbes.com’s inaugural Hip-Hop Cash Kings list of the top-earning people in the business last year, in 2008 he cedes the throne to Curtis “50 Cent” Jackson, who raked in $150 million over the past 12 months–almost twice what Jay-Z made. (more…)

Sex Olympian Sean Puff Daddy Combs does promo shots for his new perfume called “I Am King”. We’re amazed that he was able to keep his mouth closed in 2 of the three shots.

P Diddy says he could win an Olympic gold medal for sexual stamina.

The music mogul claims he would win the top prize if he took part in a contest to see who could have sex for the longest amount of time.

When asked what brand new Olympic title he thought he could win, P Diddy replied: “Who could have sex the longest! I think that’s an event I can do well in.

(more…)

Nelly has been hand picked to be the very first spokesmodel for Sean Jean Underwear:

“I have been a big fan of Diddy and the Sean John clothing line for years,” Nelly told [said]. “So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”

Sean “Diddy” Combs, founder of Sean John, hopes Nelly’s involvement will help boost Sean John’s earnings, which are pegged at about $525 million annually.

“I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man,” Combs elaborated. “He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign.”

Wow. Diddy sounds pretty enthusiastic about Nelly appearing in his undies. Sounds like the ladies aren’t the only ones who will enjoy this new campaign